Classification Detail
ISIC, Rev. 4 - Code 7310
Hierarchy
Section:
Division:
Group:
Class:
7310 - Advertising
Explanatory note
This class includes the provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, media planning and buying.
This class includes:
- creation and realization of advertising campaigns:
* creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
* creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
* media representation, i.e. sale of time and space for various media soliciting advertising
* aerial advertising
* distribution or delivery of advertising material or samples
* provision of advertising space on billboards etc.
* creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers:
* promotion of products
* point-of-sale marketing
* direct mail advertising
* marketing consulting
This class excludes:
- publishing of advertising material, see 5819
- production of commercial messages for radio, television and film, see 5911
- public-relations activities, see 7020
- market research, see 7320
- graphic design activities, see 7410
- advertising photography, see 7420
- convention and trade show organizers, see 8230
- mailing activities, see 8219
Correspondence
This code corresponds to the following:
To obtain the full list of correspondences please visit this link