CPC, Version 2.1 - Code 83611
Hierarchy
Section:
Division:
Group:
Class:
SubClass:
83611 - Full service advertising
Explanatory note
This subclass includes:
- planning, concept development and execution of the full range of services for an advertising campaign, including:
* creating the basic idea for an advertisement
* writing the words and scenarios for advertisements
* selection of media to be used
* design of ads, illustrations, posters, etc.
* writing of scenarios for advertising movies
* placement of advertisements in media
This subclass does not include:
- public relations services, cf. 83121
- separate direct marketing or direct mail advertising, cf. 83612
- separate placement of advertisements in media, cf. 83620
- separate market research services, cf. 83700
- separate photography services related to advertising, cf. 83812
- separate graphic design services for advertising, cf. 83919
- separate production of films for advertising, cf. 96121
Correspondence
This code corresponds to the following:
To obtain the full list of correspondences please visit this link