Classification Detail

This subclass includes: - planning, concept development and execution of the full range of services for an advertising campaign, including: * creating the basic idea for an advertisement * writing the words and scenarios for advertisements * selection of media to be used * design of ads, illustrations, posters, etc. * writing of scenarios for advertising movies * placement of advertisements in media This subclass does not include: - public relations services, cf. 83121 - separate direct marketing or direct mail advertising, cf. 83612 - separate placement of advertisements in media, cf. 83620 - separate market research services, cf. 83700 - separate photography services related to advertising, cf. 83812 - separate graphic design services for advertising, cf. 83919 - separate production of films for advertising, cf. 96121

This code corresponds to the following:

CPC Version 2

ISIC Rev. 4

To obtain the full list of correspondences please visit this link