Geographical names are the links that are forged by the inhabitants of an area with topographic objects (farms, fields, mountains) around them, and as such they form a part of the identity of these local inhabitants.

Helleland (2008) calls this Landschape identity, defined as the unity between persons and the landscape they experience in given circumstances. When a person/inhabitant hears a name, he immediately recognizes this and have associations with this particular name. During a lifetime, trough media or through education they will also get immeidate associations with other geographical names, e.g.:

To quote Helleland, place names form a part of one's identity both as linguistic terms and as identifiers of one's environments. As such, place-names may be used to bring forth a wide range of mental and emotional associations - associations of time and space, of history and events, of persons and social activitities, of oneself and stages in one's life.