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3. Graphic variables of text - 3c)
plasticity
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Use plasticity (let the text curve along the
geographical object):
- to support the association between name and object
- to avoid confusion with other names
- for efficient use of space
and:
- take care of unwanted associations - e.g.
border-crossing areas, take care that the complete geograpical
object is named
- guard coherence (the dispersed letters should
still form one name)
-
maintain esthetic appearance
(smoothen curved names following rivers)

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