3.9. It is important to underline that the terminology, and thus the measurement, associated with the demand side depends on the form of tourism (see para. 2.41 above). In particular, trips and visits (see chap. II, sect. B.3), have different meanings for the different forms of tourism.
3.10. For inbound tourism (as for all inbound travel), what are usually observed are “trips”: movements of non‑residents across international borders. From a tourism statistics perspective, there is only one notable exception: travel by a person who has entered the country as a non‑visitor but then engages in a secondary tourism activity, e.g., a person arriving in the country to work for a resident business who them takes a tourism trip while in the country, or a foreign diplomat who takes a trip within the country for personal reasons (see para. 2.45 above). If the observation takes a simple count of border crossings, it will not be possible to associate with such an individual all the other trips or visits he or she might have taken during the period of reference. Further, while the statistics might speak of “visitors”, what has actually been observed are “arrivals” (or “tourism trips”) (see chap. II, sect. B.3). Countries are encouraged to use precise and consistent terminology in all publications associated with the dissemination of tourism statistics data.
3.11. In the case of domestic tourism, if data are collected using a household survey, the trips observed will be “round trips”, making it possible to associate individuals with each of the (round) trips they take during the period of reference. In this case, a distinction will be made between a trip and the person taking the trip, and the characteristics will be assigned unambiguously to either of these observation units.
3.12. The same approach would apply to outbound tourism data when measured in a household survey. When measured at the border, however, only visits, fractions of outbound or of domestic trips will be observable. Usually, there is no time during border surveys to collect data on the person taking the trip. Although the distinction between “trip” and “person taking a trip” might be subtle, it should be borne in mind when comparing data drawn from different sources.