VP/Data Monetization and Digital Channels, Etisalat
Maha Muraish is the Vice President heading Data Monetization (Big Data) and Digital Channels at Etisalat Digital, enabling enterprises and governments become smarter by infusing data analytics and insights into the their digital transformation to help them make more informative decision. Maha is also responsible, to enhance government and enterprises capability to better engage with their customers through the different channel points allowing them to send the right message to the right person and right location and time.
Area of Experience
Maha has over twenty years of telecom experience, with extensive expertise in big data/data monetization combined with strong experience digital media and digital entertainment business.
Maha has worked in Etisalat UAE very extensively however; she has worked in other markets within Etisalat Group like KSA, Egypt and Nigeria in Digital Marketing, Future Communication and Digital Entertainment.
She holds a BSC in Computer science and Math Major from National University in US.
Maha is also: