Title: Can Tourism Encourage Better Export Performance and Diversification in Nepal?

Abstract: Entering and successfully surviving in export markets is a costly process for firms. Key steps for success include learning about the existence of foreign demand, determining the production costs of exportable goods, building a high-quality reputation, succeeding in product branding to reduce competitive pressures, constant upgrading of quality standards to better serve demanding international clients, and remaining competitive with other players in the global marketplace. Drawing on the findings of recent research (Reis and Varela 2013), this note argues that tourism can help alleviate some of these costs by providing a relatively inexpensive platform for cost discovery and acting as a low-cost in-house trade fair, accessible to all domestic producers.

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Publication ID: 172

Category Description: International Trade and related Economic Statistics

Publication Type: Paper

Inistitute: The World Bank

Year: 2013

Month: October

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Author 1: Jose Reis

Author 2:Gonzalo Varela

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Link: http://siteresources.worldbank.org/EXTPREMNET/Resources/EP127.pdf

Tags: trade in services , trends in international trade in services ,

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