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Detailed structure and explanatory notes

ISIC Rev.4 code 7310


  • Section: M - Professional, scientific and technical activities
  • Division: 73 - Advertising and market research
  • Group: 731 - Advertising
  • Class: 7310 - Advertising

Explanatory note

This class includes the provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, media planning and buying.

This class includes:
- creation and realization of advertising campaigns:
· creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
· creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
· media representation, i.e. sale of time and space for various media soliciting advertising
· aerial advertising
· distribution or delivery of advertising material or samples
· provision of advertising space on billboards etc.
· creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers:
· promotion of products
· point-of-sale marketing
· direct mail advertising
· marketing consulting

This class excludes:
- publishing of advertising material, see 5819
- production of commercial messages for radio, television and film, see 5911
- public-relations activities, see 7020
- market research, see 7320
- graphic design activities, see 7410
- advertising photography, see 7420
- convention and trade show organizers, see 8230
- mailing activities, see 8219

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