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Detailed structure and explanatory notes

CPC Ver.1.1 code 83610


  • Section: 8 - Business and production services
  • Division: 83 - Other professional, technical and business services
  • Group: 836 - Advertising services
  • Class: 8361 - Planning, creating and placement services of advertising
  • Subclass: 83610 - Planning, creating and placement services of advertising

Explanatory note

This subclass includes:
- planning, creation and execution services of all or part of advertising campaigns, including selection of media to be used, design of ads, illustrations, posters, etc., writing of scenarios for advertising movies, placement in media
- planning (without production) of advertising objects or films
- organization of direct mail advertising campaigns

This subclass does not include:
- public relations services, cf. 83121
- market research services, cf. 83700
- photography services related to advertising, cf. 83812
- production of films for advertising, cf. 96121

This code corresponds to the following:
ISIC Rev.3.1 code(s) 7430

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