Outlays on marketing are defined as a set of related activities that establishments undertake to market the output of their production programmes. Marketing is defined very broadly to include not only direct sales efforts, but also related activities to facilitate sales such as advertising (to inform, maintain and expand markets), marketing research (to determine market potential), public relations (to produce a favourable public image), lobbying, etc.

Excludes: outlays on these purposes by establishments whose current production programme is marketing for others and direct sales efforts (for example, establishments classified in ISIC 7413 Market research and public opinion polling; ISIC 7430 Advertising; and the wholesale and retail trade components of ISIC 50-52) (06.1).