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Detailed structure and explanatory notes

ISIC Rev.4 code 7320

Structure   

Hierarchy
  • Section: M - Professional, scientific and technical activities
  • Division: 73 - Advertising and market research
  • Group: 732 - Market research and public opinion polling
  • Class: 7320 - Market research and public opinion polling
Explanatory note

This class includes:
- investigation into market potential, acceptance and familiarity of products and buying habits of consumers for the purpose of sales promotion and development of new products, including statistical analyses of the results
- investigation into collective opinions of the public about political, economic and social issues and statistical analysis thereof


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