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Detailed structure and explanatory notes

CPC Ver.2 code 83611

Structure   

Hierarchy
  • Section: 8 - Business and production services
  • Division: 83 - Other professional, technical and business services
  • Group: 836 - Advertising services and provision of advertising space or time
  • Class: 8361 - Advertising services
  • Subclass: 83611 - Full service advertising
Explanatory note

This subclass includes:
- planning, concept development and execution of the full range of services for an advertising campaign, including:
· creating the basic idea for an advertisement
· writing the words and scenarios for advertisements
· selection of media to be used
· design of ads, illustrations, posters, etc.
· writing of scenarios for advertising movies
· placement of advertisements in media

This subclass does not include:
- public relations services, cf. 83121
- separate direct marketing or direct mail advertising, cf. 83612
- separate placement of advertisements in media, cf. 83620
- separate market research services, cf. 83700
- separate photography services related to advertising, cf. 83812
- separate graphic design services for advertising, cf. 83919
- separate production of films for advertising, cf. 96121


This code corresponds to the following:
CPC V1.1 code(s) 83610
ISIC Rev.4 code(s) 7310

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