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Detailed structure and explanatory notes

CPC Ver.2 code 83114

Structure   

Hierarchy
  • Section: 8 - Business and production services
  • Division: 83 - Other professional, technical and business services
  • Group: 831 - Management consulting and management services; information technology services
  • Class: 8311 - Management consulting and management services
  • Subclass: 83114 - Marketing management consulting services
Explanatory note

This subclass includes:
- providing advice, guidance and operational assistance concerning the marketing strategy and marketing operation of an organization. Marketing management consulting assignments may deal with one or a combination of the following:
· analysis and formulation of a marketing strategy
· formulation of customer service programmes, pricing, advertising and distribution channels
· sales management and sales staff training
· organization of marketing channels (sale to wholesalers or directly to retailers, direct mail, franchise, etc.), package design and other matters related to the marketing strategy and operations of an organization

This subclass does not include:
- public relations services, cf. 83121
- advertising services, cf. 836


This code corresponds to the following:
CPC V1.1 code(s) 83114
ISIC Rev.4 code(s) 7020

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