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Detailed structure and explanatory notes
ISIC Rev.3 code 7430Structure
This class includes provision of advertising services. Advertising agency activities encompass creating and placing advertising in periodicals, newspapers, radio and television for clients. Outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding, etc. Media representation, i.e. sale of time and space for various media soliciting advertising. Aerial advertising. Distribution or delivery of advertising material or samples. Also included is the renting of spaces for advertising.
Exclusions: Printing of advertising material is classified in class 2221 (Printing).
Market research is classified in class 7413.
Public relations activities are classified in class 7414 (Business and management consultancy activities).
Direct mailing activities are classified in class 7499 (Other business activities n.e.c.).
Production of commercial messages for radio, television and film are classified in the appropriate class of group 921 (Motion picture, radio and television and other entertainment activities).
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