This class includes the provision of advice, guidance or operational assistance to businesses. These activities involve public relations, e.g. through image building and opinion moulding, to improve the relations of the client with the public, the media or others, other than by paid advertisements, welfare and charity affairs, politics, lobbying. Activities in connection with planning, organization, efficiency and control, management information, etc.; combined management consultancy and actual management, e.g. by agronomists and agricultural economists to farms, etc.

Also included are activities of management holding companies.

Exclusions: Computer activities are classified in division 72.

Legal advise and representation are classified in class 7411 (Legal activities).

Accounting, book-keeping and auditing activities and tax consultancy are classified in class 7412.

Market research and public opinion polling are classified in class 7413.

Technical advisory activities are classified in class 7421 (Architectural and engineering activities and related technical consultancy).

Advertising activities are classified in class 7430.