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Detailed structure and explanatory notes

ISIC Rev.3.1 code 7430

Structure   

Hierarchy
  • Section: K - Real estate, renting and business activities
  • Division: 74 - Other business activities
  • Group: 743 - Advertising
  • Class: 7430 - Advertising
Explanatory note

This class includes:
- creation and realization of advertising campaigns:
· creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
· creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
· media representation, i.e. sale of time and space for various media soliciting advertising
· aerial advertising
· distribution or delivery of advertising material or samples
· provision of advertising space on billboards etc.


This class excludes:
- printing of advertising material, see 2221
- market research, see 7413
- public-relations activities, see 7414
- advertising photography, see 7494
- direct mailing activities (addressing, pre-sorting etc.), see 7499
- production of commercial messages for radio, television and film, see 9211, 9213
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