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Detailed structure and explanatory notes

CPC Ver.1.1 code 83114


  • Section: 8 - Business and production services
  • Division: 83 - Other professional, technical and business services
  • Group: 831 - Consulting and management services
  • Class: 8311 - Management consulting services
  • Subclass: 83114 - Marketing management consulting services

Explanatory note

This subclass includes:
- advisory, guidance and operational assistance services concerning the marketing strategy and marketing operation of an organization. Marketing management consulting assignments may deal with one or a combination of the following:
· analysis and formulation of a marketing strategy
· formulation of customer service and pricing policies
· sales management and sales staff training
· organization of marketing channels (sale to wholesalers or directly to retailers, direct mail, franchise, etc.), package design and other matters related to the marketing strategy and operations of an organization

This subclass does not include:
- public relations services, cf. 83121
- advertising services, cf. 836

This code corresponds to the following:
ISIC Rev.3.1 code(s) 7414

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