Publicity strategies as part of the field operations of a census

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Publicity strategies as part of the field operations of a census


This paper stresses the importance and describes the process of establishing an effective publicity campaign in a census. It explains in detail how to develop and implement a publicity strategy, how to establish publicity support services, and discusses the issues of budgeting and evaluation. Examples of census publicity strategies for censuses in Westbank and Gaza, Kyrgyzstan, and Zambia are given.

The paper is an excerpt from: United Nations (2001). Handbook on Census Management for Population and Housing Censuses. Studies in Methods, No. 83, Revision 1.


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Created:Monday, August 06, 2007
Last Modified:Monday, August 06, 2007
Type: HOWTO
Article has been viewed 1,174 times.
Rated 4 stars based on 1 vote
Secondary Categories: 6. Census publicity
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